Business

Business Experience

Autotrader/Kelley Blue Book:

Subsidiary of Cox Enterprises, Atlanta, GA

1996–2016


Divisional Vice President

Autotrader.com 2015 - 2016

Southeast Division (Florida, Georgia, Tennessee, Alabama, Mississippi, Kentucky, North & South Carolina, Virginia, Maryland, West Virginia, & Delaware): Provided leadership and innovative direction for sales and account management functions for the Southeast division. Led a team of over 140 individuals through Regional Sales Directors in assigned geographic territories representing over $200 Million in revenue along with supporting functions in expense management, strategic planning, and human resources.

  • Designed and enhanced analytics tool for client effectiveness



Regional Sales Director

Autotrader.com: 2009 – 2015

West Florida Region, Carolina Region, South Region: Responsible for a team of District Sales Managers that led sales and account management through advertising consultants in assigned geographic territories representing revenues in excess of $30 million annually. Implemented sales strategies to meet Company objectives while developing staff. Planned, developed, & executed a successful sales transformation program (including software & media) for the Florida Region

      • Led a sales segmentation team to define account segmentation and a conversion team to transition print to web/online

      • Received President’s Club Award for regional performance in 2010, 2013, 2014

      • Spearheaded a task force to review and analyze the long-term positioning of AutoTrader Classics & other projects

Vice President

Cox Auto Trader Auto Mart: 2007 – 2009

East Region and Southeast Division: Responsible for the leadership, development, and management of the Southeast Division within Cox Auto Trader Auto Mart, with revenues in excess of $85 Million. Directed the overall P & L performance of 24 offices through 11 Regional Directors with oversight to include budgeting, goal setting, and executing objectives for commercial sales, circulation, administration, and accounting functions. Completed multiple organizational re-alignments to include market and product closures while maintaining positive morale of the leadership team. Monthly review and reporting to Senior Management of accomplishments and objectives.

  • Served on various re-organization and implementation committees to transition and streamline the Company and field offices

  • Co-led a special project in Circulation sales successfully building a department, adding store count, and key retailers

  • Designed, organized, and co-led the 2008 national meeting for the company

Regional Manager & Program Director

Cox Auto Trader 2005 – 2007

Southeast Region & AutoExtra.Com: Oversight of the Southeast operations to include commercial, private seller, and circulation sales as well as administration and accounting duties for revenue streams in excess of $41 Million. Responsible for overall P and L of these operations through a mid-level management team as well as the direction and strategy. Recruited, hired, and developed talent into various mid and upper level management positions. Launched a new website (AutoExtra.com) in 2005 as Program Director while maintaining Regional Management duties.

  • Led the launch and implementation of the automotive website AutoExtra.com in 2005 to enhance company position and advertiser response

  • Awarded special national recognition from the company President for a successful .com launch

  • Launched the first new consumer magazine in the boat, cycle, RV segment for the Company

  • Represented the Company at various industry events from guest speaker to workshop leader

  • Transitioned field operations to Cox Enterprises as full owner of the automotive division from co-ownership of Landmark and Cox


General Manager

Trader Publishing 1997 – 2005

Atlanta, Georgia and other markets: Responsible for the direct P & L management of the Atlanta operation. Provided leadership for the local strategy and execution of revenue stream of nearly $28 Million through a team of five department managers. Consistently grew income and revenue streams throughout tenure. Launched new products and initiatives to enhance position. Other local markets managed prior to Atlanta: Washington, DC (‘00-’02 Medium Market - $6 Million), Baltimore, Maryland (‘97- ‘00 Small Market - $2 Million), & Manager in Training (‘96-’97).

  • Led the first successful launch of a free distribution automotive magazine to provide increased advertiser response in Company

  • Reorganized the largest office in the United States while increasing profitability in first year by 9%, or $1 Million

  • Awarded for revenue growth and operating performance in Georgia and other markets throughout the Southeast

  • Achieved profit in 14 months for the Maryland operation along with sustained and ongoing profit and revenue growth

  • Held the #1 position for Income Growth (at a percent) for the Company in 2000 for the Maryland operation

  • Secured the distribution relationship with various major chains to include CVS and Safeway in the DC & Baltimore markets

SPEAKING ENGAGEMENTS

INDUSTRY WORKSHOPS

CLIENT RELATIONS

TRADE SHOW

COMMUNITY SERVICE

MANAGEMENT MOTIVATION

FIELD ENGAGEMENT

TEAM BUILDING

EDUCATION & DEVELOPMENT

Bachelor of Business Administration

James Madison University, Harrisonburg, VA 1987 – 1991

  • Cox Executive Leadership Program & Graduation

  • Human Resource Training

  • Outward Bound Executive Training

  • Public Speaking Training

  • Strategic Business Management Program

  • Emory Continuing Education

  • Cox Mentor Program (multiple years)

  • Leadership Fundamentals Program

  • Competitive Training Program


JAMES MADISON UNIVERSITY

COX AUTOMOTIVE